In Pursuit of Millennials, More Fun in Sports. But Still No Twerking. – New York Times


New York Times
In Pursuit of Millennials, More Fun in Sports. But Still No Twerking.
New York Times
The prohibition on such displays was recently lifted, and an analyst says the N.F.L. made the change in part because it was aiming for millennial fans. Credit Grant Halverson/Getty Images. Millennials are forcing us to change the way we think about sports.

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