Data Helps ESPN Customize Ads for Sports Fans’ Leanings – Wall Street Journal


Wall Street Journal
Data Helps ESPN Customize Ads for Sports Fans’ Leanings
Wall Street Journal
Sports media giant ESPN is rolling out a new advertising product that allows marketers to deliver banner ads tailored to the interests of sports fans by using data the company has collected on visitors to its website. The offering, called Live Connect

Source: sports – Google News

Sharing information is key – Sports Company Business News UK. Social Commerce and Social Media Management playing a big part. Suaju Ltd